After implementing our proprietary Power of One research-based methodology, we determined that that Hertz Car Sales was primarily competing against new car dealers, rather than other used car dealers.
Our research showed several qualitative and quantitative reasons why "Hertz Car Sale drive better than new" and a campaign was born...
Client: Hertz Car Sales
Campaign: Drive Better than New
Title: Into the Heartland 1 X :30
Client: Hertz Car Sales
Campaign: Drive Better than New
Title: Satisfaction 1 X :30
Client: Hertz Car Sales
Campaign: Drive Better than New
Title: Grab the Wheel 1 X :30
